We had been in business for seven years without any sales or marketing support. Our growth had been primarily driven by word of mouth and referrals. But, we knew that if we really wanted to grow, we had to have a strong brand and clear message, as well as a consistent and professional way to communicate it on a larger scale.
Image-building and professional collateral, such as data sheets, proposals and contracts were basically non-existent and our website wasn’t a place I was proud to send prospects to, nor did it make a positive impression. Finding the right partners was a major struggle. I spoke with marketing firms that were able to create key pieces of the puzzle, but I still have to find someone to distribute it to the right people. The appointment setting firms I contacted didn’t really get my industry. None of these options made me comfortable that all the bases would be covered, integrated and deliver consistent messages.
When I met Terry at an Autotask event and found out that he was me, he had run a wildly successful MSP and knew my business first-hand—my challenges, my customers, my solutions—and that Marketopia could provide full-service marketing and sales, it was a huge relief. My Mach 3 plan and Appointment Setter provided everything I needed to focus on growth. As soon as I came onboard, I saw instant results. The new and improved website, white papers, data sheets, webinars, email campaigns, contracts, sales training and more helped me put a much more professional foot forward.
With Marketopia’s full-service system, I no longer have to worry about how to put all the pieces together and I have complete confidence in who’s doing it for me. My brand is represented so much better. I’m getting my message out there—consistently and powerfully—to many more prospects and my overall presence is that of a big, professional organization. While some things, such as the website and collateral, deliver intangible benefits, collectively they’ve boosted my confidence in an immeasurable way.
From a more tangible perspective, my caller has greatly expanded the number of opportunities coming my way. I’m now creating eight to ten proposals a month compared to maybe one every other month. I went from a basically nonexistent pipeline to now having sales opportunities waiting for me every day when I come in—and many are prospects I’d never have connected with. I know there are sales I would not have converted if it had not been for my newly found positive image, credibility and professionalism—all results of the website, collateral, campaigns and other deliverables provided by Marketopia. Best of all, I have a true partner who really understands my business and what it takes to grow, and delivers and an end-to-end solution.
RICH O’ KEEFE | President