Everyone has a few bad habits. Luckily, biting your nails won’t make your business tank. However, having bad marketing habits definitely could.
Managed Service Providers (MSPs) often find themselves stuck, because they have formed these bad habits. Essentially, it keeps them from reaching their business growth goals. In order to turn your business around and get it on the upswing, you must first recognize what bad habits you’ve picked up in order to fix them.
Here, we’ve listed 5 common bad marketing habits many MSPs face. We’ve also shared the steps you need to take to break them. Read on to learn what not to do, and what to do about it.
Starting Without a Plan
The phrase “To fail to plan is a plan to fail” especially resonates when it comes to marketing. You can’t just “wing it.” There are too many components that make many MSP business owners want to throw their arms in the air and just give up. However, when you sit down and create a solid plan and set goals, all the stress soon fades away.
- Don’t make vague goals: “I want to make more money!”
- Set realistic goals: “How many clients do I need to reach my revenue target?”
The most important thing is that the goals you set must be achievable and make sense for your business.
Are Your Clients Strangers?
You can’t treat your clients as if they are just one of many. One of the greatest marketing tactics is through word of mouth or business referrals. By creating strong relationships with your current clients, they are more likely to mention your business or give you positive testimonials and reviews.
- Get to know your clients and create relationships with them.
- Understand what they are looking to achieve and how you can get them there.
When you understand their business and recommend the unique solutions they need to help them grow, your business also grows.
Under-Utilizing Mobile Display
Do you know what your website, emails, social media and newsletters look like on a mobile device? If not, you definitely need to change that.
- 65% of all email is opened on a mobile device.
- 70% of social networking takes place on mobile devices.
You cannot just assume your clients are looking at you via a desktop or laptop computer screen. They are also searching for you on their smart phones and tablets. You have to make sure your marketing materials look spectacular even on smaller screens.
Managed service providers have a lot going on. Often, that leaves little to no time for marketing efforts. Or, when newsletters and emails do get made, they don’t look good.
How can potential clients take you seriously when your marketing materials are just a few steps above a DIY summer camp macaroni frame? The market is extremely concentrated; a client’s decision can come down to how you present yourself.
- How do you look among your competitors?
- Perception is reality: Your business needs to look strong and professional.
If you simply don’t have the ability or time, there are always outside IT services marketing agencies like Marketopia that can provide big-company services and solutions that fit within an SMB budget.
Don’t Expect Instant Success
Unfortunately, there’s no single magic marketing technique that will bring your business millions of dollars overnight. Marketing is an investment that takes time. The best thing you can do is to look for marketing patterns and measure what works and what doesn’t.
- To which marketing materials does your audience positively respond?
- Measure ROI monthly, quarterly or semi-annually, because success takes time.
Success is also based on building strong client relations. Your clients need to realize that whenever they need anything, you’re “their guy” and trusted IT partner to turn to for help and growing their business.
Get on Track Today
They say it takes 21 days to break a habit and form a new routine. Today is day one; start a plan, know your clients, utilize mobile display, look professional and measure your success.
Marketing your MSP business doesn’t have to be stressful. Simply recognize your own capabilities and, if necessary, fill the gaps with an outsourced marketing company like Marketopia. Your prospects—and maybe even existing clients—are out there right now searching for a top-notch MSP. That could definitely be someone like you; and all you have to do is reel them in with good marketing habits.