At the heart of good marketing is good data. With a whirlwind of data flowing in every day, marketing is no longer a guessing game. In fact, 64 percent of marketing executives “strongly agree” that data-based marketing is crucial to success in a hypercompetitive global economy. Data has the ability to tell you who your customers are, what will keep them loyal, what offers they’ll respond to and how to drive higher revenue.
Use Data to Understand Your Audience
It’s very likely that your existing customers have a list of common traits. Whether that’s income, age, gender, location, occupation or hobbies, you can use collected data to target prospects with similar characteristics. According to Content Marketing Trends, both B2B and B2C marketers tailor their content heavily around industry trends and profiles of individual decision-makers.
Reach Customers at the Right Time
By collecting and monitoring data on how people interact with your organization, you can begin to recognize patterns and reach customers more effectively and efficiently. If your calling data shows a customer rarely answers the phone in the morning, then next time, you should call in the evening. You’ll also be more aware of the best time to send out emails and newsletters based on open-rates. It’s not about what time works best for you—it’s what works best for your clients and prospects.
Build Stronger Relationships
According to Aberdeen Group, data-driven content marketing strategies generate five times more marketing revenue than standard content marketing strategies. When content is targeted and customized to unique buyer personas, consumers pay attention and are more likely to purchase. Collecting data on what elements of a newsletter, direct mailer, blog post, or social media post your audience responds to is important so writers and designers have a better understanding of what aesthetics and messages they should implement or focus on.
The volume of business data worldwide, across all companies, doubles every 1.2 years. So, there’s a lot of data that can be collected. Marketopia uses data-driven strategies to enhanced the effectiveness and measurability of all our marketing campaigns to create more leads, more sales, and more profit for our clients. If you’re interested in learning more about Marketopia and how we leverage data to deliver successful marketing campaigns, contact us today.