“What can I do to gain more leads?” It’s the age-old question for MSPs (and businesses of all kinds), but the answer isn’t always easy or straightforward. That’s because the definition of leads changes depending on which department you ask.
For your sales department, it’s someone making an appointment with you, while your marketing department considers leads as someone that fills out a form or contacts your business for more information on your services. But, how do you get people to contact you in the first place?
We’ve put together four things you should be doing to increase lead generation and improve monthly revenue:
- Implement a Robust Digital Marketing Platform
It begins with a functional website that leverages SEO (search engine optimization), SEM (search engine marketing) and SMA (social media advertising). You need to set aside a digital marketing budget based on the size of your business. We suggest setting aside $2,000 for small businesses, $4,000 for medium and $6,000 for large corporations.
- Enhance Outbound Marketing
Outbound marketing is considered expensive or painful, but when implemented correctly the returned revenue makes up for the expenses. Whether you’re looking for conferences and trade shows to attend, or you have someone making cold calls every day, outbound marketing works if done right. We provide appointment setters that relieve the time and pressure of cold calling and deliver leads straight to your Outlook calendar.
- Invest in a Good Marketing List
Returning better leads all begins with a solid marketing list. Are you buying lists from anybody and everybody, or are you generating lists based on data you’ve received through form fills and accredited conferences? The more targeted the list, the better chance you are of enticing the right people to your website, appointments and business. Our lists are comprised of people already interested in MSP services, so when our appointment setting team calls, they have a greater chance of success.
- Customize Content on Your Website
While many businesses leverage syndicated content, nothing beats SEO-optimized, custom content and blogs written on your website. By optimizing your blog posts and site pages with SEO, you’ll bring more people to your website and boost the chances of gaining leads from form fills.
Answering the age-old question isn’t easy, but you don’t have to do it alone. Marketopia helps MSPs increase lead generation by integrating digital, inbound and outbound marketing to your plan. By building and optimizing your website with SEO, SEM and SMA, generating a better calling list for your appointment setters and customizing the content on your website, you’ll have more leads than you know what to do with.
For more information on what you can do today to get more leads tomorrow and how Marketopia can help, contact us today.