Tired of hearing potential clients say that an MSP is just too far outside of their budget? It’s a common misunderstanding that MSPs are cost-prohibitive luxuries that only the biggest companies can afford. Helping your clients understand the importance of managed services for their business, along with the cost savings you can provide, will serve the dual purpose of growing your clients’ businesses and your own.  

Where Does it Come From? 

Why is the myth of the expensive MSP so pervasive? It can come from a lot of places. Overpriced MSPs in saturated markets can be partially to blame for the high prices in your customers’ heads, but another big part of the issue is a difference in billing models. Businesses that don’t use MSPs don’t have a consistent bill coming in. Instead, they pay only as issues arise. Most MSPs charge a monthly fee, which means convincing business owners to go from no monthly bill to a consistent outgoing charge.

Sticker Shock 

So how do you talk your clients through the initial sticker shock? It’s not as hard as it sounds. You’ll just needto walk them through a true managed services cost analysis. Start by pointing out that an MSP means no more costly new hires. That means no more paying a recruiter, taking time for onboarding or paying the salary and benefits for a full-time employee. If they still aren’t convinced, remind them that an MSP can help them move from a reactive IT model to proactive support that can make all the difference in their long-term growth. 

In short, it’s your job to help your clients feel good about the average cost of managed IT services and helping them weigh the benefits of MSP vs internal IT. Armed with the right information, you can lead your current and potential clients down the path to faster growth with proactive managed services. 

Looking for more benefits and some useful statistics around how to help your clients go from skeptical to sold? Download our guide to Busting MSP Myths today.  

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