The Power of Video Marketing

How to Propel Prospects Through the Funnel with Compelling Copy

“We’re not like other companies in the channel,” said every technology company—ever. Now, we’re not saying that’s not true, we’re just saying it’s not us you have to convince. Chances are, you’re [...]

4 Ways to Conquer IT Channel Marketing with Marketopia

The start of the new year provides many organizations the opportunity to chase down new goals. At Marketopia, we want to make 2018 the year of more for you—more sales, more leads and more profit. [...]

Improve Search Engine Ranking – Are You Showing Up?

When is the last time you clicked past page two on a Google search? If you can’t remember, it’s because you’re one of the 91 percent of people who don’t click past the first few pages of search [...]

How to Write a Press Release—That Actually Gets the Media’s Attention

Want to engage industry and local media? A well-crafted press release is a tool for positioning your brand in front of a larger audience via press coverage. It’s a short piece with a simple [...]

Why You Need to Invest in Social Media Marketing—Now

Want to accomplish your marketing objectives? Start taking social media seriously. When you’re running a business, social media management tends to take a backseat to other priorities. But, [...]

Standing Room Only

Sell Out Your Next Vendor Event in 5 Easy Steps You’ve set the date, booked the venue, secured sponsors and finalized the agenda—all you need to do is get people to go. You’ve invested countless [...]

Quality Vs. Quantity – The Great Lead Generation Debate

Quality Vs. Quantity – The Great Lead Generation Debate Sales people are often referred to as hunters and in the “wild” every hunter has a different tactic. Some will wait for the perfect shot [...]