Companies with aligned sales and marketing generated 208% more revenue from marketing.
Great IT Marketing Starts with a Great Plan
Reaching your growth goals takes planning and specialized expertise. Poorly aligned strategy, sales and marketing impacts your bottom line with both direct and opportunity costs. U.S. companies spend roughly $900 billion on sales annually, so how do you make sure you’re spending it wisely? Marketopia’s IT business development and marketing for IT companies approaches strategic planning as an on-going process rather than a one-time event.
Marketopia’s marketing for IT companies gets you where you want to go, starting with a clear brand identity that communicates your unique value. From there we help you define a smart customer acquisition strategy that ties sales to your strategic objectives, map out a go-to-market plan and implement proven processes that make the most of all your resources and ensure your team is armed with the right knowledge and tools to consistently communicate your message and convert prospects into customers.