Companies report the main benefits of marketing automation as:
36% Eliminate repetitive tasks so they can focus on new projects
30% Better target customers and prospects
10% Improve customer experience
9% Better email marketing
8% Less human error
4% Lead management and multi-channel marketing.
Source: Redeye and TFM&A Insights
It’s Time for a Simpler, Smarter Sales Process
Effective marketing requires way too many moving parts to rely on manual tracking. Marketopia’s Lead Machine serves up everything you need to keep your sales team focused on the right prospects in one easy-to-use dashboard. Manage lists. See who’s taking action—whether that’s downloading an infographic from an email or completing a website form. View campaign assets and performance. Send ad hoc emails. It’s all at your fingertips.